August 19, 2016

Desigual Is Not The Same

Desigual Is Not The Same (www.desigual.com)

A Spanish clothing brand headquartered in Barcelona, Catalonia, Spain. Notable for its trendy patchwork design, intense prints, graffiti art, asymmetrical design (hence the name) and flamboyant splashes of color. Desigual founded by Swiss businessman Thomas Meyer on the island of Ibiza at the tender age of 20.

Thomas envisaged a future in which people dressed in a different way, in clothes that helped generate positive feelings, affordable to all. Out of this dream Desigual was first born in 1984.

Ever since, Desigual has enemated positivism, commitment,tolerance, constant improvement,innovation and fun. Their first slogan claimed , Desigual is not the same. Internationally considered the Oscar of the retail trade, were distinguished Desigual with the international brand with BEST CONCEPT of 2008 award.

You will understand this with a visit to their store, the concept of the store set up will give you a different experience .

If you like bold, vibrant unusual prints, then desigual is for you. Desigual is not meant for people with a conservative outlook. Desigual is more for the people who like experimenting and being fashionable and stylish when they step out on the street. It gives impression of being confident, strong, aggressive or exciting.

Winnie Harlow (www.desigual.com)
This year Desigual choosed Winnie Harlow for their brand representative. Winnie Harlow is 22 years old canadian model which has special skin condition name vitiligo. She is unique and she breaks what is considered beautiful.
Alicia Borras (www.desigual.com)

On Fall Winter collection'16 Desigual choosed  69 years old model Alicia Borras for their photo shoot model. Alicia Borras A star that keeps shinning with its own light. Desigual really wants to show their slogan " desigual is not the same.


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